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Making Burger King Accountable: Part TWO

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I writing again about the need to make Burger King accountable for the objectionable television advertisement that it is broadcasting and to bring you up-to-date about my campaign to make the company pull this ad off the airways.

 After writing about the ad in my Wednesday blog, I sent out appeals to four different mental health advocacy groups.

 My friends, Bob Carolla and Ron Honberg at the National Alliance on Mental Illness, the largest grassroots mental health advocacy group in the nation, responded immediately. Bob, who heads up NAMI’s media relations, and Ron, its director of policy and legal affairs, told me that NAMI Executive Director Mike Fitzpatrick already had written a letter complaining to Burger King. 

Mike had mailed it March 4th, but Burger King’s Chief John W. Chidsey had not had the courtesy of responding. (Mike’s letter is attached at the end of this blog.)

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Glenn Close, Joey Pants and Fighting Stigma

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Everyone complains about stigma and I am convinced that the best way to end it is by putting a human face on mental illness.

It is much more difficult to walk by a person who is homeless and psychotic if that person is your son, your daughter, a member of your family or someone you know. This is why I encourage people with mental disorders and their loved ones to speak out and tell people that mental illnesses are exactly that – illnesses – which can happen to anyone.

Last week, I appeared on a panel at the National Association of Black Journalists Conference on Health Disparities in Washington D.C. that was sponsored, in part, by Eli Lilly. It was an interesting conference for me because I learned a lot about cultural disparities from Dr. Henrie Treadwell of the Morehouse School of Medicine, and Dr. Annelle B. Primm, Director of Minority and National Affairs at the American Psychiatric Association. Both explained that schizophrenia, bipolar disorder, and depression do not pay attention to skin color. But there is a huge difference in how various ethic groups react to mental illnesses. Many African American males are reluctant to seek help because they are afraid of being perceived as being weak in their communities.

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